Behavior change requires more than information. It requires a shift in how we think, feel, and act.
We use the power of storytelling to help people build resilience against hate speech, manipulation, and polarisation. Our work goes beyond raising awareness. It is designed to reach not only those who already agree, but also people who are skeptical, resistant, or simply tired of being told what to think.
Our method is research-based and respects the intelligence and emotional insight of every person. Rather than telling people what to believe, we invite them to reflect, question, and recognize how emotions shape the way we see the world.
An integrated approach to lasting change
Factual media
Norms & Attitudes
Through fictional storytelling, we shape perceptions, challenge biases, and open space for new ways of thinking.
Fictional media
Knowledge
We create factual media programs and evidence-based content that inform, explain, and build understanding.
Grassroots activities
Practice
We engage communities through grassroots outreach and interactive experiences that turn insight into action.
These three elements reinforce each other.
Together, they form immersive entertainment that doesn’t just tell stories — it helps transform lives.
More information about our approach can be found in our handbook